Before jumping on the online social networking bandwagon, we will acknowledge the fact that as a part of society, we need to make connections. We need to expand social networking, whether it’s for personal growth or business growth.
“Social networking is the practice of expanding the number of one’s business and/or social contacts by making connections through individuals.” But we might not get the right people to connect with around us, all the time.
That’s where the term ‘social networking platform‘ comes in. If you own a mobile device, you must be aware about the popular social networking platforms already.
Social networking can be beneficial for all – individuals, businesses, communities, social workers, organizations etc.
Because the data suggests that there are almost 3.5 billion social networking users all around the globe. 48.2% of Baby Boomers, 77.5% of Generation X, and 90.4% of Millennial are active users of social networking.
Which means there’s huge scope for you to tap the audience sitting out there for the cause you’re working for. You might’ve somehow used social networking sites already but here we’ll tell you the hidden treasure how you can use these sites massively for your advantage.
9 Ways to Reign Over Social Networking Platforms:
1. Reach Large Audience
The world is your oyster. But the world is too big for you to meet every single important person in real life. So take advantage of social networking sites. With almost half of the world’s population (according to the data) present on these sites, you can connect with like-minded people who have similar interests like yours.
Networking platforms like UPDEED can help you and your organization to showcase the positivity that you are reflecting in other people’s lives. You can also be nominated for awards and known as a social change maker to a larger audience. You can check out UPDEED on App Store or PlayStore.
Social networking platforms are also a great place to keep in touch with other human beings!
- Meet new people from all over the world
- Connect with your family and friends
- Improve your relationship with your colleagues
- Build a stronger relationship with your clients
- Get in touch with your old friends from high school
If you are someone who just wants to share every day emotions and memories – use social media platforms to increase your reach. If you are a business or organization working with a vision – amplify your audience base with such sites.
Eg – a boutique in Vancouver, for instance, can use social platforms to reach locals and tourists. They can target users within a certain radius or area when creating social ads or boosting organic posts. Both these strategies could help bring foot traffic to the shop.
2. Good Cause
The general belief is to do good deeds and keep it concealed from the world. But when a good cause requires collective contribution of others, it needs global attention. Sometimes good causes need effort to yield positive results.
Social networking sites can give you that platform to maximize efforts, convey your vision and join more people to strive to bring positive changes globally. You can use social networking for noble purposes like promoting an NGO, welfare activities and donations for charity. While most other social networking platforms have now been contaminated with users who have miscellaneous visions, Updeed is a platform that is referred to as ‘a positive space on the internet’. You can connect with like-minded change-makers and share your positive deeds as well.
3. Young People as Collaborators and Team Players
“The difference between visionaries and dreamers is that visionaries make their dreams come true.”
Young people are the most enthused about their dreams, however, they might sometimes need to ask others for help and advice to achieve fulfil their goals, or understand how certain things work by observing others. When search engines and people around you fail to answer your queries, there are chances for you to find solutions by collaborating with others. Users can find and connect with people who have similar interests and goals as them and can come together as a team to work towards the same vision.
4. Paid Advertising Services
Unlike the popular notion, paid advertising services can be availed and utilized well by non-business organizations/individuals as well. If you are a business, paid advertisements on social networking sites offer your business the opportunity to connect with interested audiences that are oblivious to your business yet. Moreover, even as an artist or a social worker you can take advantage of social networking platforms. These platforms will allow you to tailor your ads to appear in the feeds of people who are looking for your products and services.
5. Drive Traffic to Your Website
Social networking platforms may not provide you enough features to share the entire information, about your business, that you want to but it, surely, does lead millions of people discover you. With the right content and campaigns, you can guide these people to your website or any other platform you want.
Most social networking platforms allow you to post content with a link to your website. When you create engrossing and relevant content, you can entice your audience to click on the link. This directs them to your site, where they can learn more about your business, cause, messages, art or any other information that you want to convey.
Just remember – “Your website is the window of your business. Keep it fresh, keep it exciting.”
6. Educate Yourself
The Internet is like a bustling street with hundreds of shops – most of them might not be relevant to you, but a few might be. Social networking sites allow you to choose the content that you want to engage with. Many users share their knowledge and skills on such platforms that you can use.
You can create lists that pull together content from your favorite people, podcasts, blogs, business tycoons, world leaders, change-makers, etc. You can easily learn about current events, things taking place near you or movements that you want to become part of.If you are someone who likes to dedicate a part of their life towards positivity and good causes, then Updeed is your go-to social networking platform. What makes Updeed unique is its positive environment suitable for those who want to share their good deeds, knowledge or any positive content.
7. Feedback from Others
Whether you’re promoting your brand or sharing your art, music, or creativity, a little constructive feedback is always useful. Since social networking sites are home to uncountable users that have expertise and experience in your field, their feedback can help you to ameliorate.
For instance, a coffee shop owner can connect with customers over social networking platforms and gather information about areas of improvement through their comments, reviews or suggestions. Similarly a music artist can gain insight about composing and producing from fellow producers or listeners on these social platforms.
8. Provide Better Customer Service
Let’s accept this – most customers dislike to be put on hold and listen to the same jingles on loop while being on phone call just for the solution of a single query. The same goes for confusing and lengthy emails. On the contrary, social customer service is quick and to-the-point. Through social networking you can sort out queries of your customers with meaningful back and forth conversations while cutting out the noise.
9. Go Viral
Organic and steady growth is always more reliable and long-lasting. But there are moments when one can use fifth gear and ride a viral wave. As people start liking, commenting on, and sharing your social posts, your content reaches new audiences—their friends and followers. Going viral takes this concept one step higher. As people share your content with their connections, and their acquaintances further engage with your content, it spreads across the internet, potentially getting thousands or even millions of shares. You can use this entire duration to release more enticing and targeted content to reach the audience while your buzz lasts.
Getting the Most Out of Social Networking
Different people can use social networking differently. Individuals can use it to connect with others and grow their online friend circle. Companies can use for branding and increasing website traffic. NGOs and communities can use it to add more members.
Updeed steps forward to aligning all of these users (individuals, communities or organizations) and comes with the vision of being a networking platform for change makers. Unlike other social networking platforms, Updeed connects you with like-minded people like yourself who want to bring positive change in the world. You can amplify the effect of your good deeds with Updeed while collaborating with and appreciating others on the way. In the end, whether you are here for earning profit or earning healthy relationships, you can always find good and beneficial sides of this necessary evil, i.e., social networking platforms. Let us know in the comments how unthinkably social network worked out for you.
While there are several advantages of social media, there are tons of disadvantages as well. Use of social media has proven psychological disorders like depression. At UPDEED, our mission is to spread positivity around the world. Our networking platform helps connect the changemakers globally to display the good deeds and their impact on people’s lives. You can share little happy things in your life to spread positivity among thousands of Updeeders and generate inspiration!
Download the UPDEED app to start making a difference now.