“Females find sanitary pads messy. The plastic leakage can cause serious health issues; they are uncomfortable walking in the rain – it’s like going on and on with the problems. A single sanitary pad takes 800 years to decompose.” “The eco-friendly menstrual cup was invented way back in 1939 in the USA. The product's acceptance is quite good in western countries; unfortunately, the scenario is reversed in India.” “It’s not about the lack of choice but the lack of awareness about menstrual cups. You can educate them, but it’s difficult to make them adopt since, at end of the day - it’s an individual choice.” Nearly 1,13,000 tonnes of non-recyclable sanitary waste is generated every year in India - and that’s huge. “India, if it works in a systematic way, can become a pad-free country by 2030.” @jigar and Nikita Gala started the Lyvefresh ANANDA initiative in January 2022 to “promote menstrual hygiene practice” and “provide free” workshops with standardized training content and a system-driven approach. “When people try to portray my efforts towards menstrual health as something related to my business - I don’t get offended, rather I speak to them and make them understand.” @menstrual @womenhealth