UPDEED Campaign Types Explained: Know what kinds of campaigns you can run on UPDEED

What Are UPDEED Campaigns?

UPDEED Campaigns are designed to help changemakers turn ideas into visible impact. Whether you want to raise awareness, mobilize volunteers, organize events, sell impact-driven products, or gather resources, UPDEED gives you a trusted space to do it all. 

Each campaign is built to amplify your cause, connect you with a global community of supporters, and showcase your contributions through a verified Impact Profile. 

Simple to start, powerful to grow.

Unlike traditional social media posts that disappear in the feed, UPDEED Campaigns are designed for action, with dedicated spaces to tell your story, showcase visuals, set clear calls-to-action, and connect with people who want to help.

Every campaign you create also adds to your Impact Profile. It’s like your verified digital portfolio of contributions aligned with the UN Sustainable Development Goals (SDGs).

 

Types of UPDEED Campaigns

Every cause is different, so are the ways to run it. On UPDEED, you can choose from five campaign types: Mobilize Resources, Drive Awareness, Volunteer, Event, and Product Sale. Each type is designed to match your unique goal—whether that’s gathering support, spreading knowledge, rallying people, or raising funds in your own way.

 Let’s explore them in detail.

 

1. Mobilize Resources Campaigns

 

What is it:

This campaign type helps you gather physical or financial resources to power your initiative. You can request tangible items like books, hygiene kits, laptops, furniture, or medical supplies, or even seek funds to support your cause.

UPDEED is not a fundraising platform and does not process any financial transactions. If you wish to raise funds, you can add your own secure payment or donation link for supporters to use.

Who is it for:

• Individuals, NGOs and nonprofits looking for in-kind donations
• CSR teams sourcing materials for community programs
• Schools, hospitals, and social enterprises in need of essential items

What you can do with it:

A Mobilize Resources campaign helps you bring the right support — whether that’s books for children, furniture for schools, laptops for students, or medical kits for communities.

With UPDEED, you also get access to a dedicated campaign management tool. This makes it simple to:

• List the exact resources you need and set clear deadlines.
• Track incoming contributions as they happen.
• Communicate directly with supporters inside the platform.

And here’s where the real value comes in: every time someone donates or provides support, you can mark it as “Contributed.” That recognition doesn’t just update your campaign — it also appears on the supporter’s Impact Profile, giving them visible credit for their action.

👉 This creates three big outcomes:

1. Transparency: Everyone can see what’s been contributed, which builds trust.
2. Encouragement: Supporters feel proud when their contribution is visible to others.
3. Momentum: Every supporter’s profile becomes a billboard for your campaign, inspiring new people to step in.

So, a Mobilize Resources campaign doesn’t just help you get supplies. It helps you prove impact, recognize supporters, and create a ripple effect of generosity.

How it works:

You create a campaign detailing the resources required, location, and deadlines. Supporters can pledge items, donate via your provided link, and share your campaign with their networks.

📌 Related resources:

• Step-by-step guide to creating a Mobilize Resources Campaign on UPDEED.
• Best practices for running a successful Mobilize Resources Campaign.

2. Event Campaigns

 

 

What is it:

Event Campaigns are designed to help you promote and manage participation in events, whether they’re in-person or virtual. From awareness drives to training workshops, this campaign type connects you with the right audience for maximum engagement.

 

Who is it for:

• Organizers of workshops, conferences, cultural programs, fundraisers
• CSR leaders promoting employee engagement events
• Community groups hosting awareness or training sessions

What you can do with it:

An Event campaign lets you promote and manage gatherings — from community workshops to global conferences, whether online or on-ground.

With UPDEED, you get a campaign management tool that helps you:

• Share your event details with visuals, agenda, and registration links.
• Track sign-ups and interest in real time.
• Communicate with participants and sponsors directly within the platform.

Each time someone takes part, you can mark them as “Attended” or “Supported.” That recognition is visible on their Impact Profile, giving them social credit for their involvement.

👉 This delivers outcomes that matter:

1. Visibility: Attendees and sponsors proudly showcase their involvement, spreading your event to their networks.
2. Credibility: Your Impact Profile grows stronger with every event you host, showing a history of engagement.
3. Relationship-building: Sponsors and participants stay connected, not just for one event but for future collaborations.

An Event campaign doesn’t just fill seats. It turns attendees into advocates and builds long-term credibility for your mission.

How it works:

You choose whether your campaign is for Participation or Sponsorship, add event details, and set the campaign duration. People can register or contribute via your provided link.

 

📌 Related resources:

• • Step-by-step guide to creating an Event Campaign on UPDEED
  • Tips for maximizing attendance at your event

3.  Volunteer Campaigns

 

 

What is it:

Volunteer Campaigns help you mobilize people power,  recruiting individuals who are ready to contribute their time, skills, or expertise to your cause. From one-day clean-ups to year-long programs, you can clearly define roles and expectations.

 

Who is it for:

• NGOs and social projects needing manpower
• Organizers of short-term or long-term volunteering opportunities
• CSR initiatives encouraging employee volunteering

What you can do with it:

A Volunteer campaign helps you find and engage the right people — whether you need skilled professionals for a project or helping hands for a community drive.

Through UPDEED’s campaign management tool, you can:

• Define the skills or time commitment you’re looking for.
• Share the impact volunteers will create by joining.
• Track sign-ups and keep everyone updated in one place.

Once someone joins, you can mark them as “Volunteered.” This shows up on their Impact Profile, giving them recognition for their time and effort.

👉 The outcomes are powerful:

1. Motivation: Volunteers feel valued when their contribution is visible.
2. Trust: Others see real people involved, making them more likely to step up too.
3. Community: A pool of recognized volunteers creates loyalty and long-term support.

So, a Volunteer campaign isn’t just about filling roles. It’s about building a recognized, motivated community around your cause.

How it works:

You list volunteer requirements, dates, and locations. Interested individuals can sign up or contact you directly through your campaign page.

 

📌 Related resources:

• Step-by-step guide to creating a Volunteer Campaign on UPDEED
• How to keep volunteers engaged and committed

 

4. Drive Awareness Campaigns

What is it:

Drive Awareness Campaigns are for spreading your message far and wide. Whether you want to highlight a pressing issue, share a success story, or inspire change, this campaign type helps you educate and engage communities across the globe.

 

Who is it for:

• Activists and advocates
• Organizations raising awareness on topics like climate change, mental health, education or more.
• CSR teams running cause-driven campaigns

What you can do with it:

A Drive Awareness campaign helps you spread your message to the right audience — whether you’re fighting stigma, sharing research, or rallying for a petition.

UPDEED’s campaign management tool allows you to:

• Share compelling stories, visuals, and links.
• Track reach and engagement across your community.
• Manage supporter interactions all in one dashboard.

When people engage, you can mark them as “Supported.” That support is then displayed on their Impact Profile, turning silent readers into visible advocates.

👉 The outcomes are clear:

1. Amplification: Every supporter’s profile extends your campaign’s reach.
2. Validation: Visible support builds credibility for your cause.
3. Momentum: Advocacy spreads faster when people can proudly show they stand with you.

An Awareness campaign doesn’t just spread information. It transforms supporters into advocates and ideas into movements.

How it works:

You upload visuals or videos, write a strong message, and provide a link for further engagement. The campaign remains live for your chosen duration.

 

📌 Related resources:

• Step-by-step guide to creating a Drive Awareness Campaign on UPDEED
• How to make awareness campaigns go viral

 

5. Product Sale Campaigns

 

What is it:

Product Sale Campaigns enable you to sell products that directly support your mission. They’re ideal for social enterprises, artisan groups, and CSR programs that want to combine commerce with community impact.

 

Who is it for:

• Social enterprises selling impact-driven products
• Artisans and community groups raising funds through sales
• CSR programs offering merchandise to support causes

What you can do with it:

A Product Sale campaign lets you sell with purpose,  whether it’s eco-friendly goods, handmade crafts, or socially responsible products.

UPDEED gives you a campaign management tool to:

• Upload product details, images, and purchase links.
• Track buyer interest and follow up directly.
• Manage sales and engagement in one organized space.

When someone buys, you can mark them as “Contributed.” That recognition appears on their Impact Profile, turning every purchase into a visible act of support.

👉 This creates three big outcomes:

1. Loyalty: Buyers feel proud of their purchase when it’s publicly recognized.
2. Word-of-mouth: Each sale becomes free promotion as buyers share their profile updates.
3. Trust: Products tied to visible contributions build stronger credibility.

So, a Product Sale campaign isn’t just about moving products. It’s about building a loyal, recognized customer base that fuels both impact and growth.

How it works:

You list each product with its image, name, and purchase link. Buyers click through to your chosen platform to complete the purchase.

 

📌 Related resources:

• • • Step-by-step guide to creating a Product Sale Campaign on UPDEED
    • How to tell a product story that inspires buying and giving

Why Use UPDEED Campaigns?

• Global reach: Connect with changemakers and supporters across countries
• Impact tracking: Every campaign adds to your verified Impact Profile
• Trust and credibility: Campaign creator verification adds authenticity
• Aligned with UN SDGs: Show exactly how your work supports global goals
  

Ready to Get Started?

Sign in to the UPDEED, create your first campaign, and start turning ideas into measurable impact.

🚀 Create Your First Campaign Now