CALM – “Suicide doesn’t always look suicidal”
Sustainable Development Goals
Good Health and Well-being
Story
Suicide is something that happens to ordinary people from all walks of life, and that – crucially – many don’t show any outward signs of distress. To draw attention to this fact, CALM’s “Suicide doesn’t always look suicidal” mental health campaign uses the last home videos of people who took their own lives not long after they were filmed. 125 people die by suicide every week in the UK. CALM’s suicide prevention campaign highlights how difficult it can be to spot when someone is struggling and at risk of taking their own life. The message One of the key messages of the campaign is that CALM is there to provide people with the tools they need to start a potentially life-saving conversation. It also provides important information on signs that may show someone needs support, even if they seem happy on the surface.
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