Campaign

Venue

Delhi, India

About Product

What is Ikigai? In Japanese, ikigai is written by combining the symbols that mean “life” with “to be worthwhile.” “Translates roughly as ‘the happiness of always being busy.'” (Note: I believe they mean “busy” in the sense of living a full life vs busy life) “There is a passion inside you, a unique talent that gives meaning to your days and drives you to share the best of yourself until the very end. If you don’t know what your ikigai is yet, as Viktor Frankl says, your mission is to discover it.” (Note: Viktor Frankl is the author of Man’s Search for Meaning) “Our ikigai is different for all of us, but one thing we have in common is that we are all searching for meaning. When we spend our days feeling connected to what is meaningful to us, we live more fully; when we lose the connection, we feel despair.” “Our ikigai is hidden deep inside each of us, and finding it requires a patient search. According to those born on Okinawa, the island with the most centenarians in the world, our ikigai is the reason we get up in the morning.” “Once you discover your ikigai, pursuing it and nurturing it every day will bring meaning to your life.” “They have an important purpose in life, or several. They have an ikigai, but they don’t take it to

Benefit To

testing

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