In about two months, Al-Salam reached supporters beyond its immediate network using a single UPDEED campaign link, turning online momentum into clean, reliable water for a village in Mayuge District.
Al-Salam Charity Foundation
Ikulwe, Uganda
Residents collecting water from a contaminated open source. A daily risk to health and dignity.
Women fetching water from a swamp, exposed to disease, and locked in a cycle of survival.
A newly constructed borewell in Mayuge District — dedicated to UPDEED in gratitude, now providing safe water to hundreds.
168,097+
total impressions across UPDEED community and third-party platforms
1120
unique visitors reached through the UPDEED Explore section
56
serious enquiries from donors and partners through the campaign link
19+
countries’ audience directly engaged on the campaign
Transparency note: Some reach was supported with targeted boosts to extend visibility to diaspora & humanitarian networks.
Al-Salam Charity Foundation is a faith-based non-profit dedicated to humanitarian relief, education, and community development, operating primarily in Uganda. They work in underserved communities, often in hard-to-reach areas, focusing on poverty alleviation, food distribution, and youth empowerment.
In rural Uganda, families are walking miles for water, children are skipping school, and communities are falling ill from unsafe sources. Despite their deep commitment on-ground, they struggled to reach donors beyond their immediate network, and lacked digital infrastructure to present their mission credibly.
Their objective was to raise resources for building sustainable water wells, share their story with global supporters, activate meaningful contributions, inspire trust, and help turn compassion into action - at scale.
To amplify this mission globally, Al-Salam launched a “Mobilize Resources” campaign on UPDEED titled:
Water for Health & Hope — Our Mission at Al SalamDuration:
15 June – 15 August 2025
Campaign Type:
Mobilize Resources
Venue:
Uganda
Sustainable Development Goals:
SDG 3 (Good Health)
SDG 6 (Clean Water)
SDG 6 (Clean Water)
UPDEED gave them one powerful link to tell their story, build trust, and mobilize global support.
Story, Visual Creation & Curation:
Global Access without sign-ups:
Enhanced and Beyond Platform Promotion:
Smart Targeting & Amplify Loop:
Performance Dashboard:
Profile Building:
Expanded visibility among diaspora networks, humanitarian allies, and faith-based donors
New supporters beyond Al-Salam’s immediate network
Qualified partner & donor enquiries
Faster path from awareness → funding → field execution
Clear reporting for stakeholders & community
In their words:
“Hello everyone,
we are here at our newly constructed borehole, and we are proudly dedicating it to our friends at UPDEED.
This is our way of thanking them for the great work they’re doing to support our cause. Their efforts brought visibility, trust, and real momentum to our mission and this well stands as a living symbol of that partnership.”
Mbale Nuludine, Co-Founder, Al-Salam Charity Foundation
This case study shows how UPDEED helps organizations move from online reach to real-world results. Your story could be next.
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